Marketing Ideas and Interactive Marketing Products For Direct Mail

Response rates generated by promotional pop-up mailers are known to be far in excess of those created by bog-standard leaflets and flyers but what is it about pop-up mailers that make them such a success as direct mailing pieces? The answer lies in one word and that word is “interactive”. Here are some suggestions and ideas for interactive marketing products but first, I should perhaps try to define what I mean by interactive.

“Interactive” is one of those new words that is used a lot in marketing but what exactly is an interactive mailer or interactive marketing product? Let’s try this for an explanation – once the user has opened the promotional mailing pack and has experienced the surprise of the pop-up, the next thing to happen, almost inevitably, is that the pop-up mailer is put back in the pack and the user does it all over again! After that the pop-up mailer is put back in the pack once again and passed to an unsuspecting colleague. When I refer to promotional pop-ups as interactive mailers, that’s what I mean.

Pop-up mailers have a combination of positive attributes that are not always present in standard promotional print. Let’s look at automatic pop-up products as an example. Powered by rubber bands, the various pop-up items all bring with them the element of surprise which inevitably leads to laughter – so they are fun products. That fact alone already puts pop-up mailers higher up the league table that an A4 flyer.

However, not all interactive mailers have a pop-up action – but they still make very successful direct mail pieces. In these instances the interaction might be different but nonetheless, the reader will perform a level interaction with the marketing product which will make a very significant contribution to the success of the campaign.

There are many types of interactive mailers and each has something different to offer that gives them that something extra. It might be the fact that the product has a long desk top life such as promotional penholders, pen pots and desk tidies which stay on desktops for absolutely ages giving your message a very long exposure indeed. Cardboard-engineered pen pots are supplied flat in a size suitable to fit standard envelopes and are erected by one simple interactive push-up action that makes them a popular choice as a promotional mailer.

It could be that the movement fits perfectly with an advertising message. Take interactive marketing products that turn, for example. I don’t think that enough use is made of the humble eyelet in the design of promotional marketing products. The simple task of eyeletting can add car wheels that turn, steering wheels, turning hands on a clock, items that spin such as propellers – all kinds of things – and each with an interactive turning movement.

Another type of mailer has an interactive movement that makes pictures change. These promotional advertising products are known as dissolvers and are heaven-sent for a multitude of advertisers. The old classic theme of “before” and “after” pictures is brought up-to-date by these tremendously interactive advertising products. Absolutely everything is down to the smooth way in which, by the simple interactive pull of a card, the picture at the focus of all your attention changes from one scene to another.

Or how about interactive marketing products that jump. Promotional products in the “Jack in a box” or “Crackerjack” style offer much more of a surprise than you would ever imagine from the size of the pack. They have a very high and instant impact and are very successful at drawing attention to any campaign. Even when the person opening the pack knows exactly what is going to happen next you will see that they open the pack with some trepidation – being wary of the crackerjack effect.

Assuming that the advertising and marketing agencies have done their jobs well and assuming that the direct marketing team are sending the interactive mailer only to serious business-to-business sales prospects then you have a winning formula for a successful promotional mailing campaign.

Taking Your Marketing Products to the Next Level

In our day and age, competition is becoming increasingly high when marketing products and the use of proper marketing techniques and strategies is a must. So how do we advance to the next level of having a successful business and keep it at the top?

Various methods have been used by top-rated companies over the years with maximum success, however, these strategies are not always long term, but instead offer only a short term solution to rapid business growth. A good example of this would be making use of advertising solutions, whether on a billboard, newspaper, or even television. These methods of advertising are extremely effective, but very costly and only short term. Most consumers does not remember as one’s sensory memory forgets an advert within a quarter of a tenth of a second, while if it was a good advert on a billboard for example, it can last between 20 and 30 seconds according to leading experts in the health industry.

Branded products have proven to be extremely effective over the years with regards to returning customers, and the return on investment. These personalized products, or more commonly referred to as promotional products leave a long-lasting impression that is sure to leave a positive impression.
For many top-tier companies, the ability to be able to hand out personalized products with a company logo or brand name is of great asset and these branded products are very affordable and easy to come by. Most commonly used promotional marketing products include, but is not limited to; coffee mugs, calendars, pens, glasses, and anything small and of value to the average person.

Calendars for example, if designed well, make a great personalized product as it will ensure people will see your name or logo on a regular basis for an entire year. Much more cost-effective than other advertising means and has a greater impact on the potential customer, who will subconsciously memorize your company name, if positioned strategically.

The same goes for an impressive, professional-looking pen, which will sit on the desk of your potential future client, and give them enough time to read the business name written on it. This method of advertising has been used for decades due to it’s effectiveness, and branded products will never go out of style, as long as it is free and of use to the client.

Free Ways to Marketing Products Online

There are many ways one may market products online. Free, low cost and paid advertising are available options. For those business owners and entrepreneurs who are conscious of their budget and want to keep costs down are open to find free methods to market their products/services online. Fortunately for them they do exist. Some examples include:

– Free Classifieds: There are hundreds of free classified sites on the Internet. Do a search for “free classifieds ads” and see what comes up. Lots of sites to choose from and all you have to do is sign up and post an ad in the city, state or country of your choosing. Post as many as you want!

– Article Marketing: Writing articles on subjects of interest or relevance to your niche benefits you in the long run. Your articles may place you as a authority in your chosen field. Search engines love content so the more you write the more likely your articles will appear in the rankings.

– Squidoo: This content-rich site ranks high in the search engines so create a lens and link your lens with your website or blog and over time your lens will show up in the rankings.

– Social Networking/Web 2.0: MySpace and Facebook are the most popular sites on the Internet where millions sign up for free to communicate with friends/family and share information. These social networking giants also have venues to market products online as well. Create a Facebook Page and market your products/services on it. Go to the classifieds section on MySpace and post your advertisement.

Marketing products online should not be so costly and eat up a huge chunk of a business owner’s marketing budgets. Granted, it may take some time to get results going the free advertising route, but incorporating at least one or two free marketing strategies consistently can add up in the long run.